Keep the community together and sell space to local business for them to advertise on your network. Offer them times of the day when potential customers of theirs might be in your store.

A community hub
Hotels, tourist information, restaurants, leisure centres and more can all benefit from the adaptive nature of your signage system.

Be the hub of the community: use your spare advertising capacity to build a business around offering and scheduling content at a time that suits others.

With Adaptive Signage there’s plenty of capacity to spare.



In an age when spiralling hardware and licence requirements add complexity and expense to your digital signage solution, the Adaptive Signage platform is a refreshing alternative: everything you need is in one self-contained unit.

Featuring dedicated hardware optimised for playing all popular media formats over two, three or four unique video channels — with multiple frames per channel — the appliances offer unparalleled performance from the modest hardware specification.

Content plays from solid-state memory cards for enhanced reliability; the only moving part is a fan. And the low power consumption and small footprint mean it can be housed almost anywhere without worrying about cooling; or your electricity bill.

Puts you in control
A straightforward yet powerful web-based management interface for media organisation, sequencing and scheduling is built-in. Sequences can be created and deployed on-the-fly; playback schedules can also be changed in response to customer input — such as picking a product from a shelf — or by a store manager via the optional remote control. Scrolling menus showing special offers can be changed in a heartbeat without the need to interrupt playback.

Generates revenue
Offer businesses the opportunity to advertise in any frame on your channel. Broadcast messages on particular days of the week, times of day, on a repeating schedule or by percentage of time. The appliance logs all playback for later filtering so you and your advertisers can judge the effectiveness of a marketing campaign. Linking the appliance to your EPOS system allows it to automatically change the sequences based on stock level.



Never before have you been able to directly correlate marketing and promotion with their impact on sales.

Now you can.
With Adaptive Signage, every advert is logged and you can link you marketing messages to your EPOS system so you have all the data you need to create a full retail path for your customers.
Closing the loop

Under traditional digital signage, you would devise an advertising campaign and — at best — you might see a shift in sales. But was it attributable to the campaign or some other external factors?

With Adaptive Signage you can link your EPOS system to your marketing tool. Each advert is logged so its time and frequency of playback are known. Tie this to sales and you have the data you need to determine if a campaign is effective or not.

Why not automatically trigger promotions based on stock level? Adaptive Signage allows you to do just that.

Or use the zoned camera tracking feature to trigger content when customers pick up certain products. With Adaptive Signage you have a virtual salesperson right there on the screen to inform the customer of the benefits of their chosen product and to help close the deal. Whether or not the customer decides to buy the item, you can judge the effectiveness of the message and hone your campaign based on this valuable data.



You run the business, so you know when certain types of customer are on the premises. Traditional signage plays looped content and hopes someone notices.

Adaptive Signage is scheduled on a day-by-day, minute by minute basis, and can do a whole lot more.

With the optional remote control, at the flick of a button you can alter the content to play to your demographic.

Automatic ad rotation
Launching a product? Promote the launch during the day and schedule it for a particular time.

A sudden influx of male shoppers? No problem, switch to offers that might be relevant to them.

You can also link the signage system to your EPOS database so that promotions can be executed dependent on stock levels. Why throw produce away when you can automatically advertise it for sale as it approaches its sell-by date?

Let Adaptive Signage do the hard work of scheduling your most relevant content when it’s necessary.